For this project the brief was to create an identity that didn't just blend into the forestry industry but stood out as a beacon of sustainability and thoughtful forest management.
Wildwoods & Forestry, is a brand dedicated to sustainable forest management. Merging economic viability with environmental care, their brand represents a harmonious blend of nature’s heart delivering authenticity and a thoughtful approach to woodland preservation. It’s not just a brand; it’s a passion manifested. Every aspect, from the logo to the colour palette, celebrates the profound connection Jenny and Ewan share with the great outdoors, particularly the forests they hold so dear.
Jenny and Ewan wanted to capture their profound connection with the great outdoors and specifically the forests they cherish.
One of the focal points of Wildwoods & Forestry's visual identity is the thistle—a nod to their Scottish roots. Encased in an imperfect circle, it speaks volumes about the brand's philosophy: nature's inherent, beautiful asymmetry. This emblem is paired with typography that blends the traditional with the modern—serif for headlines and subheadings, and sans-serif for body text—to offer readability while evoking sophistication.
Typically, forestry branding employs a gamut of earthy greens. But for Wildwoods & Forestry, we chose to take a different route. We included hues inspired by the Scottish thistle—a rich purple—to break the monotony. Alongside, we picked an array of greens and a soft yellow, dancing delicately between industry norms and the brand's unique identity. The chosen colours are a delicate dance between the industry standards and the uniqueness Wildwoods & Forestry brings.
A nod to Scotland, the thistle is central to the brand’s visual identity. Enclosed in an imperfect circle, it subtly alludes to the natural asymmetry of trees. Paired with this is a scripture font that injects a personal touch, bridging the modern with the traditional.
Alouette is a creative superstar! She has taken our forest management company to new heights with the unique and eye-catching branding and website that she created for us. We cannot thank her enough for taking the ideas that were in our head and putting them so perfectly into reality on the page! We have had so many positive comments about our website from clients and it has definitely helped us secure a number of key contracts.
Jenny - Wildwoods & Forestry Ltd
