For this project the brief was to bring the Glow Salon identity into a place that reflected their bustling sanctuary where clients soak up exceptional service, personal connections, deep rejuvenation and good humour. The aim was to completely overhaul their existing identity to deliver an unmatched beauty and wellness experience that seamlessly blends holistic magic with top-notch, vegan, and cruelty-free products.
Glow Salon is all about empowering its clients, making them feel like glowing, confident goddesses. It’s a nurturing, inclusive space where every client is valued and heard. With a strong commitment to holistic wellness and vegan, cruelty-free beauty practices, Glow aims to elevate both inner and outer well-being by weaving reiki, crystals, and essential oils into its bespoke beauty treatments. The result is a truly transformative experience.
Rebirthing the Glow brand required diving deep into its strategic foundations. With owner Niki’s vision at the heart of the process, the rebrand had to represent the fusion of exceptional beauty services with a holistic, inclusive approach. The rebellious spirit of Niki and the Glow Gang gave the project its signature edge—infusing it with a vibrant, bold energy that reflected the salon’s unique ethos.
From this foundation, I crafted a brand strategy that aligned with Niki’s passion for holistic beauty and the core values of the salon. The goal was to ensure the brand exuded an alternative aesthetic that resonated with clients who sought more than just traditional beauty services—clients who craved a transformative experience.
Glow’s new branding is a celebration of transformation, empowerment, and holistic wellness. The identity symbolises rebirth and healing, seamlessly blending edgy elements with the salon’s alternative and inclusive vibe. Through the use of organic contrasting bright pops in the palette and carefully chosen fonts, the branding captures the rejuvenating, rebellious energy of the salon, while quirky illustrations and display fonts bring a playful, memorable twist.
Key design elements include the bold, edgy Glow Snake logo, reflecting the empowerment and transformation Glow brings to its clients. The colour palette was chosen to appeal to clients looking for an alternative, bold aesthetic that stands out in the beauty industry and doesn't fade into the background.
This project extended far beyond the design of the brand identity. I was deeply involved in ensuring every aspect of Glow’s rebrand was cohesive and reflected the new direction of the salon:
Website
I developed a fully optimised, SEO-friendly website that not only reflects the bold branding but also improves user experience, with pages dedicated to services, team members, merchandise, and holistic treatments.
Working with the interior team, I helped ensure that the brand’s personality was reflected throughout the physical space. From custom window decals to signage, I ensured that the branding carried through to create a seamless in-salon experience.
The new merchandise line—featuring items like the Glow Snake Logo Tees, hoodies, and beanies—reflects the edgy, rebellious side of Glow while maintaining its holistic undertones. These products allow clients to take a piece of Glow’s vibrant energy with them. You can buy the Glow products here.
From appointment cards to gift cards and price menu prints, I ensured the design carried through Glow’s bold, rebellious spirit, while keeping the tone approachable and inclusive for clients of all backgrounds.
I developed a seasonal brand style for Glow’s social media, creating a set of branded templates that Niki can use to maintain a consistent, bold, and cohesive look across all platforms. This ensures that Glow’s new identity continues to shine online, with Niki fully empowered to take control of her social media presence.
This project was an incredible journey of strategic thinking, creative design, and hands-on implementation. By working closely with Niki and the team at Glow Salon, I was able to transform their vision into a vibrant, rebellious, and holistic brand that stands out in the beauty industry. The new identity speaks to Glow’s unique offering—an inclusive, nurturing, and transformative space for every client who steps through its doors.
Through the rebrand, website, salon refurbishment, merchandise, and print materials, Glow Salon now has a cohesive identity that embodies its core values and attracts a diverse client base who seek empowerment, beauty, and holistic well-being.
The best decision I have ever made in my business (and in life to be honest) was to join the Lark Side! I first heard about this incredibly talented soul because Alouette had created pure magic for one of my best friend's businesses.
Alouette is one of the warmest and friendliest humans and I felt instantly at ease. The whole process has been so easy and very fun! The brand workshop really stuck out for me as one of the most unique and innovative experiences digging deep into the ‘why’ for your brand and not leaving an entire stone unturned.
Alouette’s care and attention to detail is like nothing I’ve ever seen. The love she pours into your brand makes you feel so special and you can tell that it’s not just a ‘one size fits all’. We feel our socials are in another league now thanks to Alouette’s constant guidance (which by the way doesn’t stop, even know she’s always there if I need her for any advice). When I say everything went beyond our wildest expectations I’m not exaggerating. It’s been like a dream come true.
Never in my life have I been so proud of my business and it’s all thanks to Alouette for truly understanding and feeling every part of my vision. If anyone is on the fence about whether to join the Lark Side, I can wholeheartedly say it’s changed my life, turned my business around, made us so proud and excited to go to work in our salon every day and given me this confidence I haven’t felt for a long time that’s also spilled into other areas of my life too.
