For this project, the brief was to rebrand White Space Home and create an entirely new brand A Paper Palette. Blending interiors and the ability to colour outside the lines of conformity. When Sadie, the visionary behind both brands approached me, her ambition was clear: She wanted to imbue her unique personality into the brand. It wasn't just an aesthetic undertaking; it was an exercise in passion and personality.

White Space Home, an avant-garde interior design studio, delves deep into the essence of individual style, celebrating the unique personal stories of each client to craft inspirational interiors. The studio stands as a testament to the magic that arises when personal narratives meet artistic innovation. 

At its core, White Space Home thrives on contrasts—modern yet traditional, vibrant yet subtle. This philosophy resonates in every aspect of our work, mirroring the multifaceted narratives that dwell in each home. It's not just about designing spaces; it's about weaving unique stories into the very fabric of these interiors.

Given Sadie's inherent design prowess, our excitement was palpable. This was an opportunity to tell a story, not just through aesthetics, but through personality and passion.

The heart of the brand is built on contradictions and contrasts. These juxtapositions, brought to life through our designs, mirror the playful dance between spaces in our homes. Just as there's a story behind every door and beneath each roof, Sadie’s brand desired to stand out while embracing the individual tales of each client.

We didn't want to settle for the typical. The design elements were carefully curated to challenge the conventional and highlight what makes White Space Home extraordinary. The brand name itself is encased in its own 'white space', subtly hinting at the importance of 'breathing room' in design.

A Paper Palette isn't just a brand—it's a celebration of the transformative power of colour, a homage to boundless creativity, and an open invitation to reimagine spaces with artistic flair. Born from the visionary mind at White Space Home, this venture extends its creative legacy, promising to redefine interior design norms and spark inspiration in every corner.

A Paper Palette needed a brand identity that would not only stand out but also encapsulate the vibrant, rebellious, and creative spirit of their business. The goal was to infuse the brand with a sense of playful warmth and youthful energy, making it an inviting space for creativity.

With its bold visual identity and engaging online presence, A Paper Palette is poised to become a go-to destination for creative interior design solutions. The brand’s unique approach to colour and creativity sets it apart in the market, and we anticipate growing engagement as the brand gains traction.